Expert Opinions

How to leverage IoT in your business with data?

30 January 2025
Improve productivity, enrich customer experience, create new services, stimulate innovation… The data generated by IoT devices offers considerable transformational potential for businesses. To adopt such solutions, one crucial step is the processing and analysis of data. How can you develop a reliable IoT data strategy? Here are the key points to remember.

Define your objectives

Data only holds value if you are able to interpret it and draw conclusions from it. To implement an effective data management strategy, the first step is to ask the right questions: what types of data do you want to obtain for your business objective? Do you need real-time transmission? What do you wish to analyze? What are your business constraints?

Solving a problem, improving operational efficiency, reducing waste or energy consumption, ensuring preventive maintenance of equipment… Data should help achieve specific goals that are identified and detailed in advance.

 

Collect only the necessary data

Managing the volume of data is a real challenge for businesses. Data generated by IoT sensors can quickly accumulate on a network architecture that has limited capacity. The risk? Unnecessarily saturating storage spaces and reducing the efficiency of data analysis.

A good data strategy involves prioritizing and filtering data to retain only the data that meets your objectives. There is no need to keep data “just in case”: you will not derive any advantage from data with low value.

Decide on data storage

Are these historical data to be preserved or should they be stored only for the short term? Storage is a key element of any IoT data strategy. There is no universal solution: you can choose to filter and send the data to the cloud or store it entirely in data lakes.

 

Make cybersecurity a ariority

At the heart of any IoT project in a business, data security must be ensured from the very start. An IoT network includes a set of sensors and software connected to the Internet. To protect them from cyberattacks, data must be secured and encrypted end-to-end. The goal: to prevent leaks and stop malicious actors from using the data.

Also read: What are the regulations concerning IoT?

Create your IoT architecture

Based on the previous elements, set up a secure and efficient IoT architecture. It consists of several components:

  • Choice of IoT devices: These devices allow you to monitor and send the desired data.
  • Choice of network: This will transport the data.
  • Choice of IoT platform: This platform will collect and process the data so that it is ready to be used for your business application.

The choice of the IoT platform is crucial, as it should be agnostic and capable of simplifying the integration of various devices in your IoT project. With the right tool, you can fully concentrate on creating and developing your business application and leveraging your data.

The GetWay IoT platform proposed by Objenious facilitates the management of your IoT fleet. You can manage not only the connectivity services but also collect data and perform a first level of processing on demand to simplify their exploitation.

Also read: GetWay: The leading IoT M2M Platform on the market

Partner with IoT Experts

Investing in IoT and collecting large volumes of data is valuable under one condition: having the specialized skills to fully exploit them. Hiring a dedicated team of professionals (or outsourcing) to implement and develop IoT within your company can be relevant. The opportunities are endless: to ensure the success of your projects, the key is to know how to identify them! They can advise you on the choice of hardware and connectivity, the security measures to adopt, and ways to apply artificial intelligence and machine learning to data analysis.

 

Choose an IoT network suited to your project with Objenious

Data volume, security, available coverage, connectivity needs: the choice of connectivity depends on the requirements of your activities. To ensure the success of your IoT implementation strategy, explore all your options! 4G, 5G, LTE-M, NB-IoT: with Objenious, benefit from a cellular IoT network that meets your constraints and connect your IoT devices through the Bouygues Telecom network.